One of the best parts about frequenting a smaller pharmacy is the one-on-one care that you receive there. The reasoning is smaller pharmacies, which have a smaller consistent staff, are able to really get to know the people who regularly visit their store. They care about their community and are committed to serving their neighbors instead of simply making money. As a result, trust and loyalty can develop over time, leading to a consistent customer base- once it has been established. Unfortunately, this only addresses the need for retaining customers at your store, leaving open the question of how to attract those loyal patrons in the first place (or gain new ones).
If your pharmacy is trying to bring in a new customer base, your mind might turn first to your prices, but a major factor that you might not have considered is your pharmacy design. Shoppers will often pay more when the establishment they walk into has an appealing design. Furthermore, the store’s layout can be arranged in an inviting manner that lures in the hesitant buyer, with gondola shelving logically organizing your merchandise to best suit your customers’ preferences.
Not sure how to design your pharmacy for the best results? We can help! Contact us today at http://www.mfried.com/new-store to get started. So you can focus on keeping your loyal patrons coming.