Branding Overload

I recently read an article in INC. that states that “Branding” is a myth, the author was careful to apologize for his opinion, no need to say sorry to me. Over the last to decades I have watched the power of the term rise, along with a number of retail terms that have been replaced with more “modern” terms. the effects of  … Read More

Coffee Table Books

Don’t worry the coffee table book will survive…All this talk of books becoming obsolete is simply not true. Nothing can replace the thrill of high quality reproductions on beautiful expensive paper. I prize my library beyond most of my other possessions. All the electronic pads that Apple is flooding the markets with will never replace the feeling of sitting down with a favorite book … Read More

Inappropriate Signage

Looks like I’ve stumbled on to a theme,I really like bad signage, it’s one of my guilty pleasures. There is an endless supply, hoisted by desperate retailers. Ironically the very thing they intended to create with the sign,causes more of the same to occur. Heres an example, shoplifting now becomes a challenge that I’m sure a few will try, it’s … Read More