Revzilla Motor Sports

I’ve designed a good many retail shops during my career, lots of clothing, women’s, men’s, children’s even dog apparel but Revzilla holds a unique place in my repertoire. Rev is a retailer of motorcycle attire and accessories. Back in 2004 two young men came to me with a request to build them a showroom for their primarily online business. They had … Read More

The New Shoe Store

I remember well the days of shoes stores that neatly displayed the “lefts” throughout the store and the long row of individual chairs and fitting stools. I sold shoes for Florsheim while in high school, the beginning of my retail career. With shoe horn in my back pocket I would seat the customer and remove his left shoe,due to the … Read More

Mens “Rigging” some things never change

     Display has changed greatly over time, “Branding” has highjacked much of what I consider the  traditional skills that I learned as a young man from old school window trimmers.  The one aspect of Visual Merchandising that has survived is mens suit “rigging” which is the term used for fitting a suit or shirt to a display form. Butt sagging jeans and team … Read More

Vintage Windows

To know where we are going it’s important to see where we  been. I need a break from the Holiday madness. Here’s a little inspiration from the past. Hit the Link         https://picasaweb.google.com/110585336863782076355/60SFashionDisplay?authkey=Gv1sRgCOjnya3A7oaiwgE#

Recovery is Up to You

We all know whats going on, but that doesn’t make it any easier to take. These stats are sobering to say the least. the bright side is that my loyal clients are still around. The simple fact that they are my clients is the fact that they rely on my services and believe that it does make a difference to employ … Read More

News from the Hood

Love them or hate them, it’s undeniable that the North Brooklyn neighborhoods Williamsburg and Greenpoint have served as a laboratory of creativity for longer than a decade. Urban activists in the trendy enclaves have created models for more collaborative, locally focused economies, mapping out a blueprint for a sustainable approach to urban life. Amplify Brooklyn, an exhibit and event series … Read More