Revzilla Motor Sports

I’ve┬ádesigned a good many retail shops during my career, lots of clothing, women’s, men’s, children’s even dog apparel but Revzilla holds a unique place in my repertoire. Rev is a retailer of motorcycle attire and accessories. Back in 2004 two young men came to me with a request to build them a showroom for their primarily online business. They had … Read More

The New Shoe Store

I remember well the days of shoes stores that neatly displayed the “lefts” throughout the store and the long row of individual chairs and fitting stools. I sold shoes for Florsheim while in high school, the beginning of my retail career. With shoe horn in my back pocket I would seat the customer and remove his left shoe,due to the … Read More